Dhiraj Dhande is a fashion and commercial photographer with ten years of experience across catalogue, campaign, and brand imagery for India's leading retail names including Arvind Lifestyle Brands, Ajio, and FirstCry. Beyond the camera, his work spans building and leading studio operations, from hiring and mentoring creative teams to production planning, vendor negotiation, and set direction. He has led flagship campaign work, including FirstCry's 2019 brand campaign with Amitabh Bachchan, and set up FirstCry's first international studio in the UAE. Currently Head Photographer at Arvind Lifestyle Brands, Dhiraj also drives the studio's early adoption of AI tools within the creative workflow, blending technical precision with an evolving, forward-looking approach to image-making.